Bible #0312

I was glancing trough my monthly Bible this time #0312, I love looking at advertising since of course that is the only reason you will buy a magazine this days. You buy ads and more ads.

But aside of the ads, I love studying the editorial photoshoots and pick the things I like and learn from them.

On this issue I came across some very strong and awesome Editorials that really put my eye on the page for several minutes.

The first one is the Gucci ad. This ad is amazingly done, the lighting its perfect and the story the photographer is giving more to wanting to observe the image for a very long time.

The models are “perfect” for that shoot, the makeup I really can’t stress enough how fantastic this makeup looks; I personally love the dark eyes it is and always be my favorite. If it was for me I will have my models in dark strong eyes giving us that strong “bitchy” look but chic. The male models hair its simply to perfect, I love his light blue eyes the way the model is posed showing not only the cloths but the fantastic bags Gucci has in this collection.

Next we have the Michael Kors editorial. First thing that caught my eye was the mix of colors in this image, the dark sunset gives the cloths a fantastic blend even when the male model on the left is wearing a brown shirt that in most cases could had been lost with the background if not properly lid. Second thing that draw my eye to was the males belt, I think because it contrasts well enough with the light brown bushes that in my opinion were put in aside of that back semi green cloth behind him. I really wanted to say the purse was dragging my eye but I find it out of place for some reason, if like this was two photos Photoshop together since the lighting on her is not coming straight at her. hmm I can’t decide. What do you think?

Now this is something that I cannot stress enough when doing a shoot, specially if it is an editorial and ad campaign. Paying attention to light and shadows its extremely important, one small shadow or improperly lighting a model can make him/her look disproportionate, fake, big, small, ugly, unhappy, well there can be hundreds of bad things if it is not done correctly. I’ve seen this over and over with Photographers out there, and I too include myself when doing a photoshoot and if I am not constantly correcting the shadows and not over expose an image it can have very negative outcome when you doing your processing. I know most will say, well I can just Photoshop the image. My answer to that is, Photoshop its a tool to make some adjustments but if you are using it to alter more than you should after your shoot then you are doing something wrong while you shooting.

Notice this next photo how the hard shadow makes the model that I am pretty sure it does not have, but it makes him look larger from his abdomen area. I would had bounce some light just to cover that hard shadow the jacket makes on his body and minimize the curving of that shadow giving the illusion of a larger belly; or possibly arrange his pose differently mainly his hands and the way the leather jacket sits on top of his creating the curving on the material.

Call me over analytic but we are creating a timeless photo that in this case my objective is: Sale Clothes, Create a Story, Make the viewer have a feeling and at the end Sale the Clothes.

I simply LOVE “EDITORIAL” photography, it gives my imagination to create a story line with a feeling.

Bible #0212

This month brings little to nothing on my bible, other than few shoots that I found very illustratively warm and cozy for winter and my cup of coffee. Well lets take a look at what I found on this issue – Bible #0212

The few brands I look at when licking trough pages were a bit disappointing for me. Gucci gave us a plain simple image with model sitting blah, only thing that draw my attention were the shoes other than that, the suit is lost within the warmth yellow colors chosen for this ad; D&G and GA really nothing to talk about, very plain and always seen those kinds of shoots in every Joe Joe magazine out there.

So I stopped for a moment at Prada, was it the eyes, the model or the not so sure what the lips are saying to me, is the model not happy with the chosen wear? Does he feel upset the jacket was to tight? It is clear he is pushing his lips out making his gesture false and fake. What do you think?

Bottega Veneta – this image “I LOVE”. The stylist did a great job pulling the colors together and the location makes everything come together very well. I love the lighting and we can see some very seldom shadows on the models face but they look great because his eyes are telling me I feel comfortable with my look; its just another Sunday morning strolling to get coffee.

Who did not noticed Michelle Williams hot body WOW!!! She really looks stunning on this photo, the black and white creates this soft yet strong sexy representation of the model but gives this tentative feeling of ‘I want to see more’.

 

QR Scan

What does QR is and what does it look like?

 

Imagine 360 camera view

This is amazing technology, the camera records live video in a 360 degree view. You can move around within the image to see around you.

Imagine a movie where the viewer can see what is around not the actor OMG this is just amazing. Now if we can just install one on those Jersey Shore cast LOL

Well all this crazy technology comes from a company name Yellowbird you can see a sample video

http://player.yb.nl/showcasev1/embed/YBPlayerLite.swf?c=showcase

After the shoot – what happens?

In this digital world we strive to take amazing photos, with a wide selection in cameras, lens, lighting and all the equipment available now days it seems that now days there is more work to be done than before.

I still love shooting in film 35mm is always my way to go back and reflect on the things that have happened and how much I come to love this digital world we live in.

Post production its a totally different horse, many people and artist have their ways into this field and how they interpret what they feel the end product should be; while some agree with the finished product some might think its to much for their taste, the truth in my opinion is all about what the artist wants to interpret in that piece, no matter what the subject is there is a feel to each and every single one of the images and pieces that we create.

I will show you an image that many people say it is an amazing beautiful image, while we know the model is beautiful and the image was taken late that day it was the finished post production image that really punched everything into place.

I do believe there is an art on doing things and I said in on an interview from a local TV show; not because we have tools like photoshop, lightroom and many other fun digital tools out there we consider everyone an artist, not because I drive a pretty sexy sports car it makes me a formula 1 driver. A beautiful piece lies behind the artist that made it happened, without the feeling and passion one puts into a piece none can exist.

Noe Garcia Photography - copyright

This image was possible thanks to the collaboration of the model, the amazing work of D’Matrixx Salon by Julieta Ramirez and fabulous work of Herica Orozco on makeup and the fun accessories used for this photo.

Thank you All

You Are Not a Photographer

I was reading around my favorite site fstoppers and came across this interesting post that it is so true; I’ve seen time and time again with the many “photographers” in my area they call themselves “Professional Photographers” and I think to myself, having a DSLR camera does not make you a professional photographer if not a hobbyist, why do this people charge all this money to do horrible job.

Are customers really looking at the photographers work, and is it done consistently throughout their shoots?

I can google Photographer in Milwaukee and I will get a large amount of hits, out of all the ones listed I can say possibly five are worthy of the title “Professional”; their work is artistic and without a doubt good.

For the most part on this list I believe the rest do it for the money and really don’t care about the work, how the person looks, if its the best angle, if the light is good to highlight areas that need the highlights.

Photography in my opinion its so competitive, mainly because they are so many out there ‘including myself’ that do this work. The difference is that I care for my images, it is my work and my work only that people will see and either I do a great job and put my passion to work or just don’t do it.

I been shooting for almost 15 years, from polaroid to film, to building my own dark room in my apartment and learning how to create images (mainly B&W), to now shooting digital. I always loved photographing people and their interesting gestures, I can see my own images taking a different direction and improving over time and still have so much to improve; I don’t consider myself a “professional photographer” because I have so much to learn.

One thing I do know I love its portraits. For me making a person look more amazing then they are it is a rewarding experience; I love to see trough their eyes and find their inner beauty, because the eyes can tell you so much about a persons personality and character. If you are a model your head shot has to start from your eyes, they have to be captivating to the viewer and say everything about you with just the look.

I also enjoy the editorial side of it, I love working with the entire team from makeup artist, hair stylist to the fashion stylist it is a team effort to create a piece of work; but in all this areas the photographer has to be involved giving the opinion to the artist, because the end result and responsibility its yours, you are the one that need to supervise their work in order to ensure yours its near perfect.

I was going to pull some images from local “professional photographers” to offer an example of awesome photography vs. What Were You Thinking… But I rather not – you go google and see for yourself.

And remember before booking your next shoot check for their work, compare the job they do with others. If a photographer tells you I charge X amount you will receive a CD with all your images from the shoot it is more than likely he/she does it for the money.

And now I leave you with a funny video…

iPhone 4 – Lens mount

I was reading trough some of the blogs out there and found this interesting yet strange way to shoot photos; you can easily transform your iPhone 4 to shoot amazing professional quality images -NoT-

Well this is just plain crazy check it out: mounting a DSLR’s Lens on an iPhone 4

 

Can’t get any crazier than this huh!

3D Printer

The day of the replicator like you seen on Star Trek movies its not far.

This is an amazing printer that prints in 3D; The company secret formula to produce this amazing material its of course top secret, but look at this amazing printer.

Imagine the amazing applications you can do with this, instead of transport tools and machinery you can just print what you need, or to countries in need this could be a huge help if the right company creates an idea for it.

Soon we will have Food Replicators.

A Touch of Pink

Self Portraits

Today I decided to try some different tones on simple photos, lets see how they turn out. Mainly I use an 85mm and a wide angle 17-40mm both prime lens, set of two lights and white background.

The Beast Within

[from Revelation 1:3]
Blessed is he who reads aloud the words of the prophecy
And blessed are those who hear
And who keep what is written therein
For the time is near

[from Revelation 1:7]
He is coming with the clouds
And every eye will see him
Everyone who pierced him
And all the tribes of the earth will wail on account of him

[from Revelation 2:1-4]
Those of you who have not learned what some call the deep things of Satan
I know your works, I know your toil, and your patient endurance
And how you cannot hear evil men
But have tested those who call themselves apostles, but are not
And found them to be false
I know that you are enduring patiently and bearing out for my namesake
And you have not grown weary
But I have this against you
That you have abandoned the love you had

[from Revelation 2:9-10]
I know your tribulation and your poverty
And the slander of those who say that they are Jews, but they are not
They are a synagogue of Satan
Do not fear what you are about to suffer
Behold the devil is about to throw you into prison

[from Revelation 13:1-10]
And I saw a beast rising out of the sea with ten horns and seven heads
And a blasphemous name upon its head
And the beast that I saw was like a leopard
Its feet were like a bear’s
And its mouth was like a lion’s mouth
And to it the dragon gave his power, and his throne, and great authority
One of his heads had a mortal wound
But it seemed to have a mortal wound that was healed
And the whole earth followed the beast with wonder

Men worshipped the dragon for he had given his authority to the beast
And they worshipped the beast saying
“Who is like the beast and who can fight against the beast?”
And the beast was given a mouth uttering haughty and blasphemous words
And it was allowed to exercise authority for forty-two months
It opened its mouth to utter blasphemous words against God

It was allowed to make war on the saints and to conquer
And authority was given it over every tribe
And a people and tongue and nation
And all who dwell on earth could worship it in vain
If anyone has an ear let him hear
If anyone is to be taken captive, into captivity he will go
If anyone who slays with the sword, with the sword

[from Revelation 21:1-8]
Then, I saw a new heaven and a new earth
And I heard a great voice from the throne saying:
“Behold the dwelling of God is with men
He will dwell with them, and they shall be his people
And God himself will be with them
He will wipe away every tear from their eyes
And death shall be no more
Neither shall there be mourning, nor crying, nor pain anymore
For these things will have passed away

To the thirsty I will give water without price
From the fountain of the water of life
He who conquers shall have this heritage
And I will be his God and he shall be my son

But as for the cowardly, the faithless, the polluted
As for the murderers, fornicators, sorcerers, idolators, and all liars
Their lot shall be in the lake that burns with fire and brimstone.”

[from Revelation 22:10-13]
And he said to me, he said to me:
“Do not seal up the words of the prophecy, for the time is near
Let the evildoers still do evil, and the filthy still be filthy
And the righteous still do right, and the holy still be holy
Behold, I am coming soon
I am the alpha and the omega
The first and the last
The beginning and the end.”

Amen

What are you gonna do?