Bible #0312

I was glancing trough my monthly Bible this time #0312, I love looking at advertising since of course that is the only reason you will buy a magazine this days. You buy ads and more ads.

But aside of the ads, I love studying the editorial photoshoots and pick the things I like and learn from them.

On this issue I came across some very strong and awesome Editorials that really put my eye on the page for several minutes.

The first one is the Gucci ad. This ad is amazingly done, the lighting its perfect and the story the photographer is giving more to wanting to observe the image for a very long time.

The models are “perfect” for that shoot, the makeup I really can’t stress enough how fantastic this makeup looks; I personally love the dark eyes it is and always be my favorite. If it was for me I will have my models in dark strong eyes giving us that strong “bitchy” look but chic. The male models hair its simply to perfect, I love his light blue eyes the way the model is posed showing not only the cloths but the fantastic bags Gucci has in this collection.

Next we have the Michael Kors editorial. First thing that caught my eye was the mix of colors in this image, the dark sunset gives the cloths a fantastic blend even when the male model on the left is wearing a brown shirt that in most cases could had been lost with the background if not properly lid. Second thing that draw my eye to was the males belt, I think because it contrasts well enough with the light brown bushes that in my opinion were put in aside of that back semi green cloth behind him. I really wanted to say the purse was dragging my eye but I find it out of place for some reason, if like this was two photos Photoshop together since the lighting on her is not coming straight at her. hmm I can’t decide. What do you think?

Now this is something that I cannot stress enough when doing a shoot, specially if it is an editorial and ad campaign. Paying attention to light and shadows its extremely important, one small shadow or improperly lighting a model can make him/her look disproportionate, fake, big, small, ugly, unhappy, well there can be hundreds of bad things if it is not done correctly. I’ve seen this over and over with Photographers out there, and I too include myself when doing a photoshoot and if I am not constantly correcting the shadows and not over expose an image it can have very negative outcome when you doing your processing. I know most will say, well I can just Photoshop the image. My answer to that is, Photoshop its a tool to make some adjustments but if you are using it to alter more than you should after your shoot then you are doing something wrong while you shooting.

Notice this next photo how the hard shadow makes the model that I am pretty sure it does not have, but it makes him look larger from his abdomen area. I would had bounce some light just to cover that hard shadow the jacket makes on his body and minimize the curving of that shadow giving the illusion of a larger belly; or possibly arrange his pose differently mainly his hands and the way the leather jacket sits on top of his creating the curving on the material.

Call me over analytic but we are creating a timeless photo that in this case my objective is: Sale Clothes, Create a Story, Make the viewer have a feeling and at the end Sale the Clothes.

I simply LOVE “EDITORIAL” photography, it gives my imagination to create a story line with a feeling.